Identity, Self-esteem, Enjoyment

 
Provide multiple, customizable user experiences that promote the getaway/discovery value of the shopping experience.
- Create ambience with music and pictures for the consumer while shopping.
- Showcase products in enhanced ways, such as products as art or products in special collections.
- Create miniature “getaways” so the customer can have a delightful experience out of the home even while on the computer, for example an engaging visual and auditory trip to Jeju island.
-Consider picture within picture entertainment channels to promote longer shopping experiences for the consumer.
 
Create effective and engaging promotion and incentive programs.
- Leverage the consumers’ enjoyment for games, contests, and lotteries
- Promote delight by surprising the consumer with extras, for example include small prizes in the delivery package or reward customer loyalty with enhanced incentives.
 
Enhance enjoyment and reduce guilt with smart relationship policies.
- Make returns simple and guilt-free.
- Provide plenty of rationale to increase impulse purchases.

by Mazinga | 2006/11/28 17:15 | 트랙백(2) | 덧글(6)

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